阿爾托EMBA（臺北） - 真正國際化品質與體驗
我們所提供的課程不僅限於北歐的領先公司和個人，還包括亞太和東歐地區人有才幹的高級管理者。每年平均有近400名來自十多個國家的學員參加我們的EMBA課程。除了與全球相關的內容以外，阿爾托EMBA課程還為學員提供拓展其跨文化知識和技能的機會。此外，为促进跨文化能力，學員有機會選修Aalto Executive Summit和两个海外游学模块。
阿爾托EMBA 課程總計 18 門課程模塊，分別是 11 門必修課程及 7 門選修課程及 1 份計劃書。課程含 6 門英文課程模塊，均由芬蘭國立阿爾托大學之國際師資來臺以英文授課，提供課前導讀，並視需求提供同步口譯服務。
The Aalto Leadership Performance Program is designed to increase your insights into leadership performance and more importantly, to measurably improve your awareness, confidence and performance as a leader. The program combines recent findings in the field of neuro-science and current research on performance with practical lessons that leaders can apply when leading self, others and results. An important focus of the program is, to enable you to apply the knowledge, insights and competence gained during the program to support the goals and business objectives of the organization that you work for.
The Leadership Development Program is a two-day interactive model which focuses on the role of leaders in various settings. Issues of diversity, trust, culture, communication, decision-making and change are all addressed in this module. Theory and practice are interwoven though the case study analyses, readings, and in-class activities. Participants play a key role in this module. They are expected to be fully engaged so that they can gain maximum benefit from the module.
This module covers methods of enhancing the effectiveness of communication used by corporate managers to facilitate change and to implement new strategies. It focuses on role presentations, providing candidates with opportunities to perform, receive feedback on their personal communication tendencies and styles, and learn methods for enhancing their communication styles to suit the situation. While the module focuses on oral presentations, the concepts covered will be related to interpersonal or one-to-one communications that are critical to managers.
The purpose of this module is to provide the practice and theory of modern corporate financial management. It will cover both the analytical tools that can assist in structuring and making financial decisions, and the institutional environment within which financial decisions take place. One of the major areas of corporate finance is to acquire funds to ensure adequate financing for the ongoing activities of the firm. Another key area of finance is the control over the usage of funds with the aim of maximizing economic value.
This module provides the participants with the foundations of economic analysis. The first part of the module deals with some principles of microeconomics while the main focus is on understanding the decision-making environment of individuals and firms, especially the importance of market structure in pricing and production decisions of the firms. The second part of the module deals with fundamentals of macroeconomics. The aim is to understand how an economy works and how various participants in an economy – consumers, firms, financial markets and governments – will impact the performance of an economy. The role of international trade and exchange rates is also considered.
This module is designed to build basic competence for the analysis and interpretation of financial information and to provide the basic methods used for the analysis of financial reports.
This module covers the following topics
- A framework for understanding corporate financial reporting
- Revenue recognition and accounts receivable
- Expenses and accrued liabilities
- Analysis of financial statements using ratios
- Gains and losses in accounting reports
- Business combinations
- Intangible assets, leased assets
This module examines international marketing management from multiple Executive level perspectives, yet providing the necessary basic tools for those in need:
- Context of an international company and the global marketplace
- General manager’s role in marketing planning and decision-making
- General manager’s interest in tracking and measuring marketing performance
- Strategic marketing as a driver for competitive advantage
These perspectives are not exhaustive. However, they give participants a viable approach to addressing and structuring an intriguing and complex issue.
Management accounting information is vital to successful decisions. Executives need to understand how to analyze, interpret and use internal information to be unbeaten. Besides supporting decision-making, management control systems are crucial to ensure that strategies are translated into action. No matter how good the strategy is, it is worthless unless it is implemented. This module covers contemporary alternatives for control system design. Management accounting and control systems constitute a core of what is today called performance management.
Key theories or concepts covered are: Levers of control, balanced scorecard, value-based management, the relevant costs for decision-making, traditional overhead allocation methods and activity-based costing.
This module examines operations management in both manufacturing and service organizations and emphasizes tools and principles that are equally useful in both sectors. It looks at the coordination of complex and dynamic systems of people, technology and materials to achieve competitive advantage. A process view of operations is developed and used in order to understand key operational decisions in the management of capacity, cycle time, quality and linkages to other partners in the value chain.
This module introduces the basic concepts of Human Resource Management applied in an international context for professionals. The major focus of this module is to introduce managers and professionals to human resource management principles, procedures and methods that are used by effective, leading-edge global companies to attract, retain and develop their people. Specifically, it covers topics such as strategic human resource management, human resource planning, recruitment, selection and repatriation, performance management, training and development, compensation and international business context for leaders and managers.
This module explores alternate approaches and styles needed for developing and maintaining the long-term viability of contemporary business (and other) organizations. It presents key concepts and frameworks that organizational decision makers can employ to negotiate the very turbulent and challenging environment confronting them. The primary focus of this module will be on fundamental issues in strategy (situation analysis, core competence, competitive strategy, strategic alliances and corporate restructuring).
The Strategic Business Projects will be launched during this module and participants will be given instructions for executing the projects.
To complete the required number of credits for the degree, you can choose among elective modules and Aalto Executive Summit / Study tours. These support you to gain more knowledge in particular areas of individual interest & development.
The course is structured around three main points.
It first provides an overview of brand management, starting from history, brand functions and brand equity issues. It then delivers a set of tools used by brand managers for effective brand management. Finally the course focuses on the challenges faced by brand managers from a societal perspective and discusses brand ethical issues.
The course combines the most recent brand management knowledge with practical application, and develops a framework for understanding the essential ingredients of effective marketing of brands.
This module will set the stage and help the participants better understand innovation as a driver of growth and a means to protect existing business and achieve competitive advantage. The course also describes the organizational impacts of the different emerging technologies in specific industries, and strategic perspectives beneficial in dealing with innovation issues.
This module covers new and non-traditional marketing in the age of social media. Through a series of lectures, case discussions, and team workshops, participants will learn about this new and exciting area of marketing and how companies and brands can leverage social media platforms and the social interactions that occur between consumers (e.g., word-of-mouth) to help them achieve their marketing and business goals. Topics covered include consumer-to consumer interactions, social networks, marketing on digital social media platforms (e.g., Facebook,), viral marketing, social CRM, integrated campaigns featuring advertising, social media, and new marketing opportunities with emerging technologies.
Systems Thinking & Complexity for Strategic Management
Systems thinking are a paradigm and methodology for dealing with complex situations underlying business, economics, social and scientific systems. Systems Thinking views the organization as a whole and focuses on inter-dependencies and links between various departments, functions and divisions and how they impact each other and the entire organization. Complexity is a new paradigm drawing from Relativity and Quantum theories. This module will introduce concepts and tools of Systems Thinking & Complexity and relate them to strategic and leadership issues facing organizations.
Aalto University School of Business, Finland
Aalto University School of Science and Technology, Finland
Aalto University School of Arts, Design, and Architecture, Finland
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Yonsei University, South Korea
阿爾托EMBA台灣課程的學費為 20,900 歐元（學費包含500 欧元报名费，及課程教材費用） 。
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